Description
(00:00:00) REGULARITY
To make yourself known, there is no other secret than regularity. It is not a guarantee of absolute success but it is off to a good start. If you produce content on a regular basis, you'll become part of people's daily habits and routines. This applies both to social networks and to podcasts. You don't broadcast one episode of a podcast on Monday at 9 a.m. and the next on Thursday at 1 p.m. To be regular, don't launch your podcast in a hurry: record a few episodes in advance. This will give you a little leeway to keep up with your agenda!
(00:00:36) DIFFUSION
As you can imagine, the regularity of content is not enough. It will have to be distributed strategically, that is on different platforms. Because not everyone listens to podcasts in the same places. The competition is tough. Don't overlook the big ones like Apple Podcasts, Spotify, Google Podcasts or Deezer, or the lesser-known ones like Stitcher, Pocket Casts or Castbox.
Lilicast allows you to add images to your voice very easily and transform your podcasts into dynamic videos. This will also allow you to broadcast on YouTube, if you feel like it. There is a wide range of possibilities.
(00:01:15) SOCIAL NETWORKS
Here I'm talking about YouTube, but of course, we also have to talk about Facebook, Instagram, Twitter, and Linkedin. Each social network has its own audience and its own way of working. Just to simplify things.
It is good to be present everywhere, but it is more complicated than it seems. Don't hesitate to use applications that allow you to organize your posts, such as Tailwind for example for Instagram and Pinterest or the Business Suite for Facebook and Instagram
If you happen to use them, try to be active on the networks at all times. Note that, it will not be effective if you use the networks for self-promotion only.
(00:01:56) SUBSCRIBE
Don't be too shy: ask people to subscribe to your podcast on your networks or during the episode itself. They may not always think about it, but the reminder shot is always a good idea. Explain to them that if they subscribe, they will get a small notification when the next episode is released.
During this time, also ask them to rate your podcast if possible. I am saying , if it's possible because it's not always possible, it depends on the platform they are using.
The better your rating, the more likely it is that the platforms' algorithms will spot you and highlight you. And being featured on Apple Podcasts, I can assure you that it will have an immediate impact.
The rating will also allow you to be in the ranking of the best rated podcasts.
That alone, will increase your chances of being spotted by the curious out there, who want to hear what others like.
(00:02:51) SPECIAL GUESTS
Another effective way to make yourself known is to invite guests who can bring you an audience. Not necessarily because they have many followers, even though it's great to have guests who have a great audience portfolio, we're not going to lie to each other.
But because you share the same values, because you address the same audience, because of your common interests, they will mention you on their different social networks and this will attract more people.
A small example to convince you... In my own podcast, which is about motherhood and education, I invited Jill Vandermeulen, TV presenter and influencer to the 300.000 followers on Instagram. It was my first episode. I wanted to make a mark. The first episode was watched over 180,000 times on YouTube and 7,000 times on streaming platforms. Not bad, right?
(00:03:44) THE PRESS
Finally, you can also contact the press. A little advice so that the journalist, who is beset by requests and e-mails, to open your e-mail? Put an interesting subject, that makes a difference, something funny or personal. A sentence that is eye-catching and grabs your attention straight away. And be concise in your presentation and make it complete. Make it easy for them by putting all the necessary links so that they can listen to what you are doing. If you don't hear back from them, try to get them back to you within an acceptable timeframe.
No need to put pressure on the journalist, the latter generally ends the day on his or her knees. So, give them a week or two before you gently get in touch with them again. Tell them that you understand that he's overwhelmed but that you really think it's a story that deserves their attention.
You don't have to write to every single press. Contact press that is related to what you do. Otherwise, you won't get an answer, and you'll probably be discouraged. And that would be a pity because I'm sure that what you're going to do will be great!
